You (and anyone visiting the memorial website) can add favorites to someone's profile by going to their Favorite's tab. Favorites are only able to be added while in Public View, so if you're the memorial admin, make sure you're in Public View first.
Adding and editing Favorites
To get to Public View, click on Public View in the top right hand corner.
From here, you'll want to click on the Favorites tab.
Anyone can contribute to the Favorites section, but if you see something you'd like to remove, simply click the Hide button.
If you've contributed something you'd like to edit or delete, you can click on the Edit and Delete buttons in the top right hand corner above your comment.